Tucked away in a tranquil alley, Hotel Indigo Paris — Opera is a reflection of the sophisticated and inspirational atmosphere of the neighborhood. The IHG-operated boutique hotel aims to bring guests a unique experience by focusing on the details and providing more personalized services. General Manager Francelina Amaral shares her experience on how they differentiate themselves from competitors, and how handy has proven to be a great help in directing continuous engagement.
“handy is the answer we were looking for to serve our guests and differentiate ourselves.”
What makes Hotel Indigo Paris — Opera stand out?
We are a chic and minimalist hotel located in the heart of Paris. The Indigo brand boasts a unique experience that brings focus to each individual location. Through decor and style, our elegant design reflects the hotel’s surroundings, including a celebration of nearby historic venues. Place de L’Opera, alongside famous art galleries and restaurants are right nearby.
What interested you to adopt handy?
We want to provide a unique experience to our guests while staying at Hotel Indigo Paris — Opera. handy is a modern room amenity that helps us reach our main goal, to use it as a great communication tool between guests and our front desk. In recent years, we’ve seen many guests using smartphones often and decided it is a great opportunity to explore — to offer handy not only as a complimentary service but also a tool for engagement.
“We want to provide an exclusive, premium service and handy does just that.”
How does handy help retain brand loyalty with your guests?
Thanks to customized hotel banners available on handy’s user interface, we are able to remind guests of and promote our brand identity whenever the device is in use. We can also provide guests with hotel information such as on our various facilities, including the Health & Fitness Centre, La Table du 7 restaurant that serves fresh and authentic French cuisine, and our lesser-known business services available to corporate clients.
Can you explain more about how Hotel Indigo Paris — Opera has utilized handy hotel banners?
handy creates custom image banners for the home screen that align with our hotel branding, and are made visible to guests every time the smartphone is activated. Each banner shows ongoing deals or offers that take them to a specific web page. This helps increase brand awareness and drive traffic to our website from guests who are staying with us.
We hear your staff often use the Push Messages feature. Can you tell us more about it?
Push messaging allows Hotel Indigo Paris — Opera to effectively market and communicate with our guests. From time to time we promote happy hour deals or new restaurant menus via handy to engage with our guests. They can click into them to view more details of our offers.
“Push Messages is a feature we have learnt to work with and can be used in lots of different ways.”
What are some great mentions about handy from guests?
You only have to look to TripAdvisor to see some of the great things our guests have mentioned. One of the things frequently talked about in reviews is the ability to take handy out with them when they leave the hotel and explore the neighborhood. Other than using handy for navigation when they are out and about, guests also appreciate the city guide content available on the devices. They get inspiration on what to do and where to go to help them plan their days.
“handy is the hospitality solution we need for guests and to set ourselves apart.”