Explore a new realm of lean luxury with Ruby Lilly Hotel Munich—one out of four Munich hotels run by Michael Struck, CEO & Founder of Ruby Hotels & Resorts hospitality group. Here we discuss how their philosophy combined with handy helps Ruby Lilly continue their commitment to guests with customizable, affordable luxury, and a no-nonsense approach to hospitality.
What is the mission or belief of Ruby hotel group?
Our philosophy is lean luxury. Meaning, as opposed to taking the stance of a design budget hotel, we take that of a luxury hotel and make it lean. To us, luxury means laid-back comfort instead of formalities—inspiring people instead of pretty facades. No expensive prestige addresses, but instead where the authentic heart of the city beats.
“Our hotels have more of a personality, character, and soul because that is what our target group seeks in hotels like these.”
What makes Ruby Hotel Group stand out from other hotels or hotel groups?
We focus on what is essential and leave everything else they don’t need in a city center hotel. These are sleeping, providing multimedia, having a great bar, and available snacks throughout the day.
“We make price affordable to a broad demographic. Guests get everything they’d like to have in a five-star hotel at the same price tag of a four-star hotel.”
Your brand philosophy states “we consistently use IT where it makes sense.” Has handy fitted in well with your hotel’s dynamic?
To us, handy is a vital way to deliver what we have to offer as value-added services in the virtual realm for guests. It is one of the most conspicuous ways of accompanying the guest, even when he/she leaves the hotel.
“We believe strongly that our guests use technology only if its tailored to them, and if it feels personal—I think these two features are a good example of how handy delivers on that."
How does handy help you implement laid-back comfort to your guests?
Guests get instant access to the internet, information on the city, and information on the hotel. The other thing is, I believe that the user interface is very thought through, so that makes it easier to use. It is very intuitive.
“It’s hassle-free, it’s easy, it’s convenient. We offer guests content that will enrich their stay, content that is meaningful and relevant that will inspire them.”
Why did you choose handy instead of other solutions?
handy is a company very solidly funded, and has already proven within a short period of time that they understand what this device can actually bring to the industry. They have the resources to implement that and that is highly attractive.