“Mobile is key; the use of the smartphone is increasing by the month, not just by the year. So being able to provide travelers the information they are looking for is vital.”
—Valentina Moise, Commercial Director, ParkCloud
The number of smartphone users is forecasted to surpass 5 billion by the end of 2019. With mobile phones on the rise, so is mobile technology as connectivity is improved in the hospitality space. It has the potential to evolve much further, to meet customers more on-demand with greater convenience and personalization that can drive brand engagement.
Here we take a look at the ways in which mobile technology is being utilized and how we can expect it to propel into the travel sphere with more prevalence and ease:
Mobile Responsive Websites
Be it a mobile, tablet or desktop, it is important for hotel websites to be mobile-responsive. Intuitive screens that adapt to the viewers environment are key to enable the user to easily navigate a site on-the-go.
“In 2017, 68.4 percent of the U.S. population used a smartphone.”
— Statista, Smartphones in the U.S.
With smartphones extensively prevalent, it makes sense that a smart mobile key would be created to open hotel room doors with. As opposed to the traditional key card, more and more hoteliers are now adopting smart key cards with the use of mobile technology to help guests seamlessly check-in to their rooms without having to carry extra materials with them.
“By the end of 2019, 85% of hotels plan to have mobile devices in the hands of employees.”
— Hospitality Technology’s 2018 Customer Engagement study, HT Explorer Series
Mobile Room Control
Give more control back to the guest with in-room control capabilities via mobile technology. Made possible via greater connectivity, hotel guests are now able to start personalizing their spaces exactly as they want it. Guests can optimize room temperature, choose their preferred lighting, control curtains and other hotel room devices for next-level convenience.
According to the Hotel 2025 Oracle Study, 65% of guests indicated smart design that provides control over room settings would enrich the stay experience, encouraging 43% to visit repeatedly.
Cashless payments may be increasingly common in domestic spaces, but integrating this service during traveling experiences are just on the rise. China takes the lead with Alipay and WeChat pay, both of which are paving the way for the future of mobile payments.
“In many ways Alipay, which has around 700 million active monthly customers in China, and WeChat Pay, with over one billion, point to the future of payments for the rest of the world. By contrast, Apple Pay has only 127 million worldwide, even though it is installed into every iPhone.”
— Ian Fraser, Author at Raconteur
With mobile payments making it easier for the traveler to control their spending while overseas and with less hassle, it is set to become one of the most popular hospitality developments for the future of hotels.
- hi Inc: Why Hotel Smartphones can Refresh Your Travel Experience
- Social Hospitality: How Hotels Use Mobile Technology to Serve Customers Better
- Amadeus: Get Ready for Destination X Win Traveler Trust and Loyalty in the Post-Booking Ancillary Game
- Statista: Number of Smartphone Users Worldwide from 2014 to 2020
- Hospitality Tech: Avoid Mobile Fails & Reap Big Benefits